Daily+Lessons

1/19/12 [|Ice Breaker] Name Game Log on to wiki Syllabus Distribute Books

1/20/12 Collage "about me" Present Collages About Me Basketball

1/23/12 - 1/31 Commercial Discussions My favorites: [|Proctor and Gamble] [|Reebok] [|VW]

Commercial Brainstorm: What makes a good commercial? Individual Research Compare lists

[|Superbowl Commercial Article]

Your task: Doritos has a commercial challenge where individuals are asked to submit commercials for their Superbowl advertisement. You and your partners are to create a 30 second commercial for Doritos that could be played during the Superbowl. Rubric: Storyboard:

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Process:
 * 1) You will have today and tomorrow to set with your groups and come up with your ideas
 * 2) At the end of class tomorrow you will pitch your ideas to the class for review (focus group). The class will give you feedback on your ideas. Be sure to have a list of questions that you would like to ask the focus group as well as take feedback that they offer.
 * 3) Wednesday will be devoted to finalizing your idea and creating a storyboard.
 * 4) You will have part of Thursday to wrap everything up and put together a video production list.
 * 5) Finish storyboard - present storyboards to classmates - make changes to storyboard - finalize storyboard - create production list
 * 6) On Monday (1/30) and Tuesday (1/31) you will have time to record and edit your video.

1/27/12 "Red Out" discussion

2/1/12 Superbowl Modules 6 & 7 from American Marketing High School

2/2/12 Superbowl Modules 8 & 9 from American Marketing High School

2/3/12 Superbowl Module 11 form American Marketing High School Register for Super Bowl Evaluation at [|Americas Marketing High School]

2/6/12 Read pages 190-198 and complete the study guide below: When finished get in your groups for the "Red Out" and work on the following marketing plan guide:

2/7/12 JA Titan Challenge: Mrs. Heltzel will present the Titan challenge. If there is time remaining please work on the following: AHA Research Spend some time researching information about the American Heart Association that you will be able to use when promoting the “Red Out”. Below are some ideas about what to research, but feel free to research any topic related to AHA that will help you when promoting the “Red Out”. __When finished researching, write a summary of your results **in your own words**. Be sure to record your sources!__
 * What is the American Heart Association and what do they do
 * How the American Heart Association uses money raised
 * Statistics on Heart Disease and how American Heart Association has helped

2/8/12 Complete AHA research from above. If you finish early please find an article on social media and write a one-page reflection on the main ideas and your opinion.

2/9/12 SRI Testing Reviewed definition from chapter 9
 * Homework: AHA research and question for chapter 9 marketing plan**

2/10/12 Marketing Plan questions from chapter 9 Marketing plan guide for Red Out Assign marketing plan for Monday and Tuesday Superbowl assignment: If you were unable to watch or DVR the Super Bowl you can find all of the commercials [|here] in order. Please have this finished by next Wednesday the 15th.

2/13/12 - 2/15/12 Work on "Red Out" marketing plan

2/16/12 Sports Marketing Career Presentation - Mr. Paul Braverman (York Revolution)

2/17/12 Career Day

2/21/12 JA - Titan Challenge

2/22/12 - 2/23/12 Finish Marketing Plan - Due by end of period Thursday (2/23/12)

2/24/12 - 3/8/12 Red-Out promotions work

3/12/12 [|Careers in Marketing] - Watch video Homework: Complete Sports Marketing Jobs Worksheet
 * 1) Read pages 200 -205
 * 2) Complete [[file:SPORTS MARKETING JOBS 9.2-3.doc]]
 * 3) Share careers with classmates

3/13/12 - 3/16/12

Marketing Career Research Presentation - You will have Tuesday, Wednesday, and Thursday in class to complete this assignment. We will present on Friday!

[|Presentation Openings] - Watch this video for an explanation on how to start a presentation effectively. [|Associations] - Use this link to help find an association

3/19/12 - Career Presentations Economic Impact Assignment # 1 Read pages 17 - 20 and 85 - 87 and answer the following question to be turned in. What is the economic impact of sports and entertainment events on a community?

3/20/12 Career Presentations

3/21/12 Economic Impact Assignment # 2 Videos: Watch the following videos and record the economic impact of each event.

Sports Industry: "Trends and technologies in the U.S. and growth in China" [] 5:29

Superbowl 45 [] 2:44

Fishing Tournament [] 2:08

World Cup [] 4:45

NCAA [] 2:51

Assignment # 3 Read the following article and complete the outline questions. Article: Outline Questions:

3/22/12 [|Video # 1] [|Video # 2] [|Video # 3] [|Video # 4] Super Bowl Impact Study - Congratulations, your parents are sending you to the Super Bowl XLVII. Step 1: You will compile a __**detailed**__ list of expenses that you'll incur traveling to the Super Bowl. Use the Word document below to help compile your list. You must think of every penny you will spent from the time you leave your house until you get home. After collecting all of your information, prepare a detailed spreadsheet that breaks down all of your expenses. Assume that you will leave Saturday morning, stay for 2 nights in New Orleans, and leave on Monday after check out at 11:00 to return home. If your driving you may have to leave Friday night. Step 2: From your list of expenses, figure out which will directly impact the local economy in New Orleans. Use a multiplier of 2.47 to figure out your total economic impact on the local economy. Then figure out how many people will be traveling to the Super Bowl and figure out what you believe the consumer economic impact will be based on your calculations. Step 3: Be prepared to explain your spreadsheet to the class.

Grading: Completion of Itinerary 10 points Completion of economic impact spreadsheet 10 points

3/23/12 Chapter 9 Quiz Work on Super Bowl Project

3/26/12 Presentations Finish Super Bowl Project

3/27/12 Read the following article on Economic Impact of Sporting Events [|Article - click here] Complete the following article Review Summary For the 1 page summary part of this assignment. I would like you to write 1 part summarizing the article and the second part your personal opinion on the use of economic impact studies. Be sure to remember the first article we read about how and why economic impact studies are created.

This is due on Wednesday!

3/28/12 30 minutes to finish up Article Review Assignment Read page 77 Target Market and Market Segmentation (handout) Product market segmentation class assignment

3/29/12 [|Trivia Quiz] 10 minutes to finish market segmentation assignment share product and segment

Psychographic categories - create a list of the characteristics that describe your psychographic group. Design a pack of gum for your assigned psychographic group. Also, create a 30 second script for a radio advertisement that will attract your psychographic group.

3/30/12 Organize Red Out Order Forms

National Financial Challenge

4/2/12 Finish psychogrpahic activity

Market Segmentation websites Name one commercial that you have seen within the last 24 hours of watching major primetime television or cable networks? Name one brand that had an in program placement that you have seen in the last 24 hours?

[|Nielsen] [|Claritas - Market Segmentation] Look at market segmentation example (Amp vs Gatorade Rain) [|Site # 1] [|Site # 2] Magazine analysis assignment

4/3/12 Market Research - Process of systematically collecting, recording, analyzing, and presenting data related to marketing goods and services. [|Survey] [|Poll] [|NPR] - Example of Market Research Verizon Wireless Example Read and create outline for pages 122 - 130 Quiz on material read

4/4/12 media type="custom" key="13833920" Begin discussion on steps to market research

"Do's and Don'ts" of Survey Creating: Students in pairs, through research, create a handout for others on the "Do's and Dont's" of creating surveys.

With a partner: Step 5 will be completed in class on Tuesday (4/10/12) Step 6 will be done on Thursday (4/12/12)
 * Market Research Project #1**
 * 1) Think of a problem or product you would like to solve or improve . ( 5 points)
 * Examples - Image of a product to target market
 * 1) Write a paragraph explaining how a survey could help you with your task. (10 points)
 * Must be in complete sentences, proper grammar, and in detail.
 * 1) Create a survey (20 points)
 * Must have 10 questions (10 points)
 * Must be questions that are well developed and focus on solving your problem (10 points)
 * 1) Conduct the survey with your target market (must have at least 25 responses) (10 points)
 * 2) Formulate your results into a report (see example) (15 points) [[file:Survey_2_report_Full_pack.pdf]]
 * 3) Present problem, survey, and results to the class (20 points)
 * Presentation prepared and explained in detail (10 points)
 * Why you chose this topic
 * Why each question was asked
 * Who is your target market
 * Review of survey
 * Final recommendation to management
 * Professionally presented (10 points)
 * Dressed appropriately
 * Professional in mannerism
 * Steps 1-4 should be done before next Wednesday

4/5/12 Test - Market Research (pages 122 - 130) [|Survey Tips] Work on steps 1-4 of market research project # 1

4/10/12 Complete Steps 1-4 Have others students look at your survey for feedback

4/11/12 - 4/18/12 Virtual Sports Challenge Lessons

4/19/12 - 4/23/12 Step 5 of market research project # 1 When finished preparing report - Get ready for your presentation

4/24/12 Work on Lessons 1-10 of the Virtual Sports Challenge

4/25/12 - 4/26/12 Complete Turnaround Lesson for Virtual Sports Challenge Finnish any remaining lessons for the Virtual Sports Challenge

4/27/12 Present Research Information to Class

4/30/12 Sports Products [|NCAA] Response to video: Click on thumb tack at the top of this page. Then click on the NCAA discussion and answer the questions posted. HOMEWORK: Complete chapter 4 of the following outline. The other parts of this outline will be finished later this week as homework and classwork.

5/1/12 - 5/2/12 Discuss notes from outline Camp project:



5/3/12 Product Failures Students come up with a list of steps they would go through if developing a new product. New Product Development Steps (Handout)

Product Life Cycle [|Life Cycle Explained] [|Manage Product Life Cycle] [|Website explaining Product Life Cycle]

HOMEWORK: Read pages 100-107 complete 2nd part of outline. (outline posted on 4/30/12)

5/4/12 Discuss outline as class Product Life Cycle Project HOMEWORK: Read pages 144-150 Complete 3rd part of outline

5/7/12 Review homework [|Alphabet Brand Game] [|Branding Quiz]

Create mini-poster of the different types of branding: Manufacturer - Multi-Product / Multi-Branding / CO-Branding Intermediary Brands Generic Brands HOMEWORK: Read pages 144-150 Complete 3rd part of outline

5/8/12 Logo Project Grading for Logo Project: 2 points for each question (10 points total) - typed in complete sentences and answered in detail 15 points for logo - Logo should be in color, original, include the team name and colors, and have a connection to the team name and mascot.

5/9/12 Product Test Turn in your Camp Tri-Fold Complete any Virtual Sports Challenge Lessons which you have not completed thus far.

5/10/12 Lecture/PowerPoint Any remaining time complete virtual sports lessons

5/11/12 __**TODAY'S ASSIGNMENT**__ Create a Pricing Strategies Poster: Create a poster that shows REAL examples of the following pricing strategies. Be sure to label each pricing strategy, include a picture of the product and a brief explanation of how your example exemplifies the strategy. Skimming – Penetration – Prestige – Odd-Even – Price Lining – Bundle – Loss-Leader – Yield Management - Non-Price - Target Pricing Use excel to create your poster. Grading: /10 points - Appearance /10 points - Focus and work in class /10 points - All strategies are included and accurate examples DUE: Wednesday 5/16/12

5/14/12 Read pages 131-136 Create outline Watch you tube video [] Page 139, complete, be ready to share with class When finished use any remaining time to complete your pricing poster from Friday, virtual sport lessons, or the new franchise project

5/15/12 Collect Outline and page 139. LAX Pricing Activity Study for Price and Place Test

5/16/12 Finish LAX Pricing Strategies Poster DUE Work on pricing strategies poster, any remaining virtual sports challenge assignments, or the new franchise project

5/17/12 TEST - Price and Place (pages 108-114 and 131-136) Read pages 170 - 176 and complete the following worksheet

5/21/12 Chapter 8 PowerPoint and activities

5/22/12 Personal Selling - Handout with instructions

Watch video example [|here]

5/23/12

Print ad - create a print ad that will promote a college sport or program. see examples [|here].

[|How to make a poster in Excel] Your poster should not take up more then 6 pages.

When finished drop into my hand-in folder: Save file as __LastName.collegeposter__

__HOMEWORK : Chapter 8 Study Guide__

5/24/12 Chapter 8 Test Work on review packet Work on any missing assignments

5/25/12 Review for Final

5/29/12 Final

5/30/12 - 6/5/12 Simulation